Vita Group launches uhaus all-inclusive BTR brand
Vita Group has launched uhaus, a BTR brand which includes bills, cleaning and other services included in the rental price.
Vita Group opened the doors to its first BTR scheme at the start of 2021. Vita Living Circle Square East was the first of two towers at Manchester’s Circle Square development to open with its North tower opening in Q3 of 2021. Amenity rich, with resident lounges featuring places to work from, a gym, private dining rooms, the buildings achieved stabilised occupancy ahead of schedule.
The new brand has been conceived to cater for post-pandemic flex living. Russell Hayes, Vita Group director of residential, said: “Let’s be clear, Vita Living was and would still be considered a state-of-the-art build-to-rent brand, offering a product which provided a very high standard of urban living. However, our habits surrounding the way we live and work have changed more over the last five years than they have in the two decades which came before them, and whilst today there are BTR products launching to the market which mirror Vita Living’s product offering, we strongly believe that that product offering doesn’t meet the needs of today’s residents. Through regular in-building research, as well as Vita Group’s large research projects, we identified that new working and living habits required new, purposefully designed spaces to create a cohesive build-to-rent ecosystem for today’s resident. It’s why we’ve invested millions into what we believe represents the future of BTR, uhaus, a brand which aims to tilt the balance of daily life in your favour.” …