The Collective’s Reza Merchant wants to change the world
At a company retreat for The Collective in Oxfordshire last November, a recent hire at the co-living company addressed the room joyfully: “There is nowhere else anybody wants to be right now. Everybody wants to be here.”
Such a sense of belonging is exactly what Reza Merchant, who set up The Collective a decade ago, wants to encourage. “There was such an incredible feeling in the air,” Merchant recalls. “A real sense of community. This is the feeling we are striving for.”
Merchant wants that sense of community to extend beyond his staff …