NIDO Student: Creating a new brand identity
Students are constantly evolving. They are digital natives, choose to spend money on experiences over material items, and are increasingly socially conscious. Brands must adapt and innovate if they want to appeal to this generation.
The Nido Collection regularly reviews and evolves its brand. After significant research and analysis of today’s students, key trends and requirements stood out. These are at the heart of Nido Student, our new student-focused sub- brand, which has a fresh identity and offering as well as values that together reflect the needs and ambitions of students today. We know that they are, amongst other things, individual, savvy, demanding, aspirational, independent, intelligent and creative. They are not homogenous, and nor should their accommodation be. They want a complete and inspirational student experience which allows them to fulfil their potential …