Challenges of student recruitment in the age of COVID-19
More than half of the world’s learners are affected (51%, 890.5 million students) by the impact of COVID-19.
With mass high school and university closures in an increasing number of countries, concerns about the implications for future international student enrolments and ultimately the impact on institutional cash flow are high on university leaders’ agendas.
International student recruiters have navigated the uncertainties caused by the East Asia currency crisis of 1997, the 9/11 attacks in the United States, the SARS outbreak in 2003 and the economic downturn that followed the global financial crisis of 2007-08 …